The Chennai Lab
The Chennai Lab is the space where we explore the cultural significance behind financial behavior — does Chennai buy more gold during a recession? How is money actually handled inside the home? This is where those questions get asked, recorded, and studied.
Visiting homes, markets, and jewellers to hear how money decisions actually get made.
Structured but conversational — recorded on voice and video, in Tamil and English.
Transcripts get coded into spreadsheets and reviewed for patterns across households.
We're always looking for households and individuals willing to talk about money.
Participate