Research
Our research starts as voice and video — interviews conducted in homes across South India. Each recording is transcribed, coded into structured spreadsheets, and analyzed for patterns before it becomes a published finding.
Step 1
Record voice and video interviews with households and individuals.
Step 2
Convert audio and video into written transcripts, in Tamil and English.
Step 3
Structure quotes and figures into spreadsheets ready for analysis.
Step 4
Look for patterns across households and publish what holds up.
Does Chennai buy more gold when the economy contracts? Interviews with jewellers and households.
How South Indian households divide financial decision-making at home.
Tracking how ritual and celebration shape household spending cycles.
How chit funds and community lending circles function alongside formal banking.
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