Research
Our research starts as voice and video — interviews conducted in homes across South India. Each recording is transcribed, coded into structured spreadsheets, and analyzed for patterns before it becomes a published finding.
Step 1
Record voice and video interviews with households and individuals.
Step 2
Convert audio and video into written transcripts, in Tamil and English.
Step 3
Structure quotes and figures into spreadsheets ready for analysis.
Step 4
Look for patterns across households and publish what holds up.
Chennai loves its gold — does it function as a deliberate financial safety net, across every income bracket?
Authority over household money turns out to be domain-specific. Gold is women's domain.
The desire to celebrate well holds at every income level, whether or not a household can act on it.
How chit funds and community lending circles function alongside formal banking.
Subscribe to hear when the first data-backed insights go live.
Subscribe for updates